Asal's Portfolio

Watchify

Watch All In One

Develop an innovative UI/UX project focused on creating a unified platform that simplifies the streaming experience for users managing multiple subscriptions. The solution should address key pain points such as content discoverability, high subscription costs, and fragmented interfaces, catering to diverse user needs and preferences.

The project should emphasize user-centric design, leveraging insights from thorough research to ensure the platform is intuitive, customizable, and efficient.

Key priorities include creating a seamless and visually appealing interface that enhances usability, accessibility, and overall satisfaction, while also offering practical features like bundled subscriptions and streamlined navigation.

Task Type

College Project - User Interface And Experience Design

My Role

Concept Derivation, Research Analysis,
Wire-framing,

Team

Dariia Pylpchuk

Mariia Grebnyeva

Hitesh Verma

Salil Sachdeva

Project Duration

8 Weeks

Task Description

When we started analyzing the challenges faced by users in managing multiple streaming platforms, we encountered surprising survey results and insights that highlighted the complexity and frustration users experience daily. From struggling to locate specific content to dealing with high subscription costs across platforms, these findings clearly emphasized the need for a streamlined and affordable solution. It gave us a deeper understanding of the problem's scope and helped us focus on building a platform that truly simplifies and enhances the streaming experience. Here are some Survey results from 32 Responses!

managing multiple streaming platforms,

locate specific content

high subscription costs

simplifies and enhances the streaming experience.

32 Responses!

THE PROBLEM STATEMENT

The fragmented and outdated approach to content discovery across streaming platforms leads to inefficiencies, user frustration, and barriers to personalised, streamlined entertainment experiences for viewers

How many streaming services are you subscribed to?

None (6.3%)

1 (28.1%)

2 (18.8%)

3 or More (46.9%)

When looking to stream, do you ever struggle to know which streaming service to look on for your desired result?

No (33.3%)

Yes (66.7%)

91%

Have you ever lost access to a TV show on your streaming service

78%

Do you struggle findin gocntent accross muliple services?

What category would you place yourself in?

High School Student

4 (12.5%)

University Student

21 (65.6%)

Employed

6 (18.8%)

College Student

1 (3.1%)

100%

Would you want a bundle of all Streaming services?

What kind of content do you usually stream?

Movies

25 (78.1%)

Shows

26 (81.3%)

Sports

2 (6.3%)

Documentaries

14 (43.8%)

Cartoons

7 (21.9%)

Anime

11 (34.4%)

The problem validation process revealed critical insights into user behavior, preferences, and frustrations related to managing multiple streaming services.

By analyzing survey data, conducting competitive analysis, and studying user personas, we identified key patterns and themes that shaped the foundation of our solution.

These insights provided a clearer understanding of the gaps in current offerings and opportunities to design a platform that addresses user pain points effectively.

Content Fragmentation

Users struggle to locate desired movies or shows across multiple streaming platforms, leading to wasted time and dissatisfaction.

Cost is a Critical Barrier

Many users are deterred by the cumulative costs of subscribing to multiple services.

No Streamlined Navigation

Users expressed a need for a well-organized platform that simplifies browsing and reduces cognitive load.

Demand for Personalized Recommendations

Users value platforms that provide accurate, tailored content suggestions based on their viewing history and preferences.

Here Are The Takeaways From Problems That Were Faced By People

RESEARCH INSIGHTS

managing multiple streaming services.

key patterns

gaps in current offerings

address user oaint points

A unified platform that simplifies content discovery across streaming services, offering personalised recommendations, streamlined navigation, and an intuitive interface to enhance the user experience and eliminate frustration

THE PROPOSED SOLUTION

After validating the problem, the focus now shifts to understanding the user demographic, ensuring that the design and solutions align with the specific needs, behaviors, and preferences of the target audience.

understanding the user demographic

Persona Derivation

Liza

Bio

Liza is a big movie fan. She enjoys watching, making and analyzing creations of various people and is willing to share her passion with others online.

Pain Points

As a movie fan, Liza wants to watch a content from verified sources only. This is a way she supports her favorite creators.

Searching a particular movie can be tiring, with a lack of feedback from other users on majority of sources. Especially when movies disappear from one source and move to other.

Gaols

Wants to navigate through the platforms fast.

Uses online tools to help her find good movie matches.

Wants to explore have that option on the platform.

Angelina

Bio

Angelina is a mother of three. She lives in London,ON with her husband and children who have different hobbies.

Pain Points

Paying for each platform separately is expensive. Content of popular streaming services does not upgrade often, leaving the family nothing to watch.

As a mother of three kids that don’t share interests, she uses a lot of streaming platforms that suits each member of the family.

Goals

Wants to save money.

Wants to explore new types of shows.

Wants to have a unified library of content.

Reelgood

ReelGood is a content aggregation platform designed to simplify the streaming experience by allowing users to search, track, and discover movies and TV shows across multiple streaming services. With its clean and intuitive interface, ReelGood caters to users who want a one-stop solution for finding trending and popular content.

However, its reliance on ads and lack of integrated subscription management leaves room for improvement, especially for users seeking a seamless, ad-free experience.

What can be Improved

The industry analysis explores the strategies and practices of leading companies, highlighting what they excel at and identifying areas where improvements can drive better outcomes, uncovering opportunities for innovation and addressing unmet needs.

RESEARCH INSIGHTS

strategies and practices

improvements can drive

needs

better outcomes

addressing unmet

Justwatch

JustWatch is a popular streaming guide that helps users navigate through the clutter of streaming platforms. It stands out for its affordability comparison feature, enabling users to find the best deals on subscriptions. With extensive cross-platform availability and customizable watchlists, JustWatch appeals to users looking for flexibility and personalization.

Despite its strengths, the platform’s interface can be overwhelming for new users, and slow loading times hinder its overall user experience.

What Works

What works

Affordability Comparisons

Highlights the best subscription deals, helping users make cost-efficient decisions.

Customizable Watchlist

Users can create and manage personalized watchlists easily.

Navigation Complexity

Overwhelming interface makes it difficult for new users to navigate.

Slow Loading Speeds

Users report delays when browsing or searching for content.

Lack of Social Integration

Misses opportunities for users to share recommendations or connect socially.

Cross-Platform Availability

Accessible on a wide range of devices, ensuring convenience for users.

What can be Improved

Extensive Content Library

Covers a broad range of streaming platforms, enabling versatile content discovery.

Comprehensive Search Functionality

Offers users the ability to search across multiple streaming platforms, simplifying content discovery.

User Reviews and Ratings

Provides crowd-sourced reviews and ratings, helping users make informed choices.

Clean User Interface

Features an intuitive and visually appealing layout, ensuring seamless navigation.

Subscription Integration

Limited options for bundling subscriptions directly within the platform.

Region-Specific Availability

Search results often include unavailable content due to geographic restrictions.

Plex

Plex is a unique platform that bridges the gap between personal media libraries and online streaming services. It allows users to organize and stream local content while offering free ad-supported streaming for movies and shows. Plex's strong community support and innovative approach to content management make it appealing for tech-savvy users.

However, its steep learning curve and limited partnerships with mainstream streaming platforms highlight areas for growth, particularly in user accessibility and content discovery.

What works

Local Content Integration

Allows users to organize and stream personal media libraries in addition to streaming services.

Strong Community Support

Active user community provides valuable tips and troubleshooting

Free Streaming Options

Offers a selection of free ad-supported content for users without subscriptions

What can be Improved

Steep Learning Curve

Non-intuitive setup process, especially for new users.

Limited Partnership with Platforms

Limited integrations with popular streaming services compared to competitors.

Here are the Features and improvements we derived analyzing the Industry leaders, The Personas and Crazy 8's

Unified Search Engine

A powerful search engine that scans all connected streaming platforms to find content in one place

Subscription Bundle

A feature that allows users to combine multiple streaming services into affordable subscription bundles

Personalised Home Screen

A dynamic homepage that curates recommendations based on user preferences, and watch history

Availability Notifications

A tracking system that alerts users when content is added, removed, or is about to leave a platform

Interactive Watchlist

An advanced watchlist that allows users to organise and manage their desired content seamlessly

To create a seamless and user-friendly experience, it is essential to explore the underlying information architecture, ensuring that features are logically structured and intuitive. This process involves understanding the needs and behaviours of diverse user demographics, enabling us to design solutions that cater to their unique challenges and goals. By aligning feature exploration with user research, we can craft a system that is not only functional but also accessible and engaging for all users.

INFORATION ARCHITECTURE

needs and behaviours of diverse

logically structured and intuitive.

accessible and engaging for all users.

user demographics

WATCHIFY

LOGO AND FAVICON GUIDLINES

+ Typography

Hanken Grotesk

Variable

The high-fidelity prototype is a fully functional web app created using Framer, showcasing an interactive and realistic representation of the final product. This prototype demonstrates the platform's design and features in action, providing a clear vision of the user experience. The included screen recording highlights the app's functionality, offering an immersive look at how users can navigate and interact with its core features.

HIGH FIDELITY

interact

fully functional web app

navigate

Framer