GeniusCash is a rewards app that helps Canadians level up their rewards on everyday spending and become more financially savvy.
I redesigned the 'Profile Transactions', which allows users to track all their earnings. I developed key design concepts, restructuring the interface, and improving the clarity of information.
I transformed a cluttered layout into a clean, approachable experience.
The new design uses clear hierarchy, soft visuals, and simplified detail screens, to make financial activity easier to scan and understand.
The redesign maintains all original content and introduces a flexible structure that easily accommodated more information and support.
I partnered with the customer service team to streamline the ticket submission process.
Users were missing the 12-week payout window, leading to delayed GeniusCash payments.
I redesigned the interface to clearly communicate this timeframe and added a dedicated support section across key pages.
As a result, users can submit tickets on time and receive payouts faster and improving the overall experience.
I integrated contextual call-to-action elements throughout the details screens to introduce users to underutilized features.
On the Levels screen, they're prompted to refer friends to unlock more tiers; on the Coins screen, they're guided to the leaderboard or in-app shop.
These targeted prompts not only increase engagement but also drive meaningful revenue opportunities by leading users toward high-value actions like exploring offers.