George Brown college way-finding
turning our smartphones into helpful guides
no more relying on someone else’s finger to point the way
At a 👀 glance
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Indirect Competitor Analysis
Google Maps is trusted for its reliable real-time AR navigation and intuitive interface. But, its general-purpose design lacks the specific indoor and hyper-local navigation features for a campus-focused AR app
Google Maps
22 Miles
popular in retail and education for advanced digital wayfinding with features like AR markers and Smart-Pathway Algorithm. its high costs make it unsuitable for a student-focused campus navigation app
popular in niche industries for precise indoor navigation and offers advanced features like AI pathfinding and 3D digital twins. However, its complexity and costs may be excessive for a student-focused AR navigation solution
AR Way
100%
find digital tool helpful to show directions in real time
Insights 2/2
75%
familiarised with campus after exploring it about five times
Insights 1/2
50%
63%
find the floor map harder to get a sense of direction
real time navigation will help find way-finding easier
find themselves struggle with a traditional map way-finding
are willing try an AR navigation
63%
50%
Insights 2/2
an international student living in Toronto. She has extensive experience in design and programming. She participates in school activities and social events and excels at showcasing her design projects on social media
Emma
22
Student
Toronto
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Background
friendly and creative individual with strong technical skills. She enjoys exploring new social media tools. passion for design, photography, gaming, and travel. She enjoys experimenting with AR and emerging digital platforms.
confusing layout of the campus makes it difficult for Emma to find locations. A busy schedule leaves her little time for getting lost, causing anxiety when navigating. Getting lost or disoriented, especially in unfamiliar areas and limited time for social sharing due to coursework.
Easily find classrooms and event spaces on campus.
Engage with the campus creatively and share experiences on social media. Discover interesting spots on campus during breaks. Visual guidance to find locations without confusion. A tool that helps her navigate quickly, especially when in a hurry.
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The Legend
