My accounts overview
Survey results showed that "My Accounts" is the most-used feature, so we placed a carousel at the top for quick access.
Identified problem #1: Difficulty saving
Users struggle to save and find it hard to set aside money consistently.
Solution 1: Piggy bank
We automated small daily savings with the Piggy Bank feature, which rounds up remaining cents at user-set intervals. This helps users build savings effortlessly over time.
Identified problem #2: Difficulty pooling
resources for shared goals
Friend groups struggle to manage pooled funds and track individual contributions for shared expenses like vacations and group activities.
Solution #2: Social finance features
We introduced social finance features to simplify shared expenses.
My Friends syncs contacts and displays connections in a carousel.
Shared Accounts lets friends jointly save for trips or activities with manual or automatic contributions.
Contributors are marked for transparency, and a balance dropdown tracks deposits and expenses.
My budgets
We created My Budgets to help users manage spending. Users can set monthly goals, track expenses in real-time, and view a category breakdown for clarity.
Investment
The Investment section helps young adults by showing daily, monthly, and yearly top gainers and a simplified view of their investments.
Banners
The Investment section helps young adults by showing daily, monthly, and yearly top gainers and a simplified view of their investments.
Home Page
Investment Page
Stock market investment
We designed this section for young adults interested in investing. My Investment sits at the top, giving users a personalized space to track their investments.
Learn more about
the Stock Market
New investors can access an education tab through a button, providing clear guidance on investing.
Cryptocurrency Investment
As cryptocurrency interest grows among young adults, we added a dedicated section with personalized insights, mirroring the stock investment experience.
Categories
Users can explore cryptocurrencies categorised by type for easier navigation.
Learn more about Cryptocurrency
A button directs new cryptocurrency investors to the Education section for guidance.
TD Finance 101 Page
Advisors Page
Identified problem #3: Lack of
financial literacy
Many young adults lack financial education, making it hard to manage money confidently and achieve financial independence.
Solution 3: TD Finance 101
Finance 101 simplifies financial learning, covering basics to advanced topics. It offers accessible tutorials on popular social platforms, helping young adults build financial knowledge.
Learning Topics
Tapping on a card that matches the desired topic allows users to access TD Bank's lessons and build financial knowledge.
Lessons Page
The lesson page features videos tailored for young adults, key takeaways for quick insights, and an in-depth explanation of the topic.
Identified problem #4: Lack of
financial literacy
Users may doubt the information on Finance 101 or need personalized guidance to make informed financial decisions.
Solution #4: TD Advisors
The Advisors feature connects users with financial experts. They can browse profiles by location, language, and experience, then book online or in-person appointments for personalized guidance.
Select your Advisor
The Advisors page helps users find experts for specific financial needs. They can filter options or tap an advisor for more details.
Advisor detail
The Advisor Detail page displays the advisor’s name, languages, introduction, qualifications, and experience. Users can book a consultation with the Book an Appointment button.