Attention analysis showed a misalignment between visual hierarchy and user decision-making.

Especially for line items where users preferred a more automated purchase decision: product titles and delivery details drew more focus than price and primary actions, yet the interface wasn't guiding accordingly.

Additionally, overlooked secondary actions—such as connectivity, delivery information, and bundle pricing—caused users to miss important product options.

Straightening visual cues and feedback patterns established clearer pathways—reducing hesitation and making for a more intuitive browsing experience.

Based on the audit findings, I focused on redesigning parts that carried importance without increasing complexity.

Insights from early user testing revealed that many users were new to these products and needed more assistance than initially anticipated.

I introduced an interactive product breakdown feature to reduce confusion while remaining optional for advanced users.

It allows users to click on specific parts of a product to learn what makes each component unique. This feature was designed to assist without disrupting the experience for users who already understand them.