TD Youth Banking App Hero Banner
Figma Prototype

Analyzed user experience of the current TD Bank mobile app and designed a new TD family app for young adults for better financial literacy.

Client

Passion project
(hypothetically TD Bank)

Role

UX Researcher and
UX Designer

Year

2023

Homepage

TD Youth Homepage

My accounts overview

Based on survey results indicating that checking "My Accounts" is the most frequently used feature, a carousel displaying accounts has been placed at the top for easy access.

Identified problem 1: Difficulty of saving

Users struggle with accumulating savings, finding it challenging to set aside money regularly.

Solution 1: Piggy bank

The Piggy Bank feature automates small daily savings by collecting the remaining cents in the balance at user-specified intervals. This feature helps users save small amounts over time, building their savings without requiring active effort.

Identified problem 2: Difficulty pooling resources for shared goals

Friend groups often struggle to manage pooled funds and track individual contributions toward shared expenses, such as vacations or group activities.

Solution 2: Social finance features

To address this, the app introduces social finance features, allowing users to easily create groups, connect with friends, and manage shared expenses.

• The My Friends feature enables users to add friends or sync their contacts to find connections.
• In Shared Accounts, selected friends can open a joint account to collectively save. Users can contribute manually or enable automatic transfers.
• Contributors within the designated period are marked with an icon for transparency.
• The balance dropdown menu provides a detailed history of deposits and expenses.

My budgets

The My Budgets feature addresses insights from user research indicating difficulties in managing spending habits. Users can set monthly spending goals and track their expenses in real-time. A category breakdown of spending is displayed at the bottom for further clarity.

Investment

The Investment section caters to young adults interested in investing by displaying daily, monthly, and yearly top gainers, along with a simplified view of the user's current investments.

Banners

The Investment section caters to young adults interested in investing by displaying daily, monthly, and yearly top gainers, along with a simplified view of the user's current investments.

Investment Page

TD Youth Investment Page

Stock market investment

This section is designed for young adults interested in investing. My Investment is placed at the top to provide a personalized space for users to explore their investments.

Cryptocurrency investment

With growing interest in cryptocurrency among young adults, a dedicated section offers personalized insights similar to the stock investment experience.

Categories

Users can explore cryptocurrencies categorized by type for easier navigation.

Learn more about cryptocurrency

For young adults who are new to cryptocurrency investing or looking for more guidance, a button leads to the Education section for further learning.

TD Finance 101 Page

TD Finance 101 - Lessons List

Identified problem 3: Lack of financial literacy

Many young adults have limited access to financial education, making it difficult for them to manage their finances confidently and transition into financial independence.

Solution 3: TD Finance 101

The Finance 101 feature offers a comprehensive learning experience, covering financial basics to advanced concepts. It provides accessible tutorials, using popular social platforms to ensure young adults gain essential financial knowledge.

Learning topics

Tapping on a card that matches the desired topic allows users to access TD Bank's lessons and build financial knowledge.

TD Finance 101 - Lesson Detail

Lesson page

The detailed lesson page for the selected topic includes video materials tailored to young adults' preferences, key takeaways that provide a concise summary upfront, and an in-depth explanation of the topic.

Advisors Page

TD Advisors - List View

Identified problem 4: Lack of financial literacy

Users may feel uncertain about the financial information provided on the Finance 101 page or need personalized guidance to make informed financial decisions.

Solution 4: TD Advisors

The Advisors feature connects users with financial experts, allowing them to browse profiles to find the best fit based on location, languages, and experience. Users can book online or in-person appointments, receiving personalized guidance to support confident financial decisions.

Select your advisor

The Advisors page provides users with a selection of advisors who can offer direct assistance in specific financial areas where they need support. Users can apply filters to find the best fit or tap on an advisor to view more details.

TD Advisors - Detail View

Advisor detail

On the Advisor Detail page, users can see the advisor's name, available languages, a brief introduction, qualifications, and relevant experience. If they wish to schedule a consultation, they can do so by pressing the Book an Appointment button.

Next project: Home Depot